Livin' The Dream

Buy a Franchise

Franchising is a very good option for those who are new to entrepreneurship, or for those who don’t want to spend the time to invent and build a business from scratch. In either case, franchisees need to be willing to take direction from the franchisor that developed and implemented the concept. Some franchises are more turn-key than others, and it will be up to the individual exploring franchise opportunities to determine just how comfortable they will be following someone else’s system. Franchising isn’t for everyone, but it can work very well for those who are looking for that “leg up.” (If franchising seems too restrictive and an independent business seems too intimidating, consider a business opportunity instead. The Entrepreneur’s Source can direct you to businesses in this category.)

Under a franchise license agreement, the franchisee has the right to use the brand and the system, for a fee and for a term. Here’s the classic definition: "…franchising is the establishment of a distribution network of businesses operating under a shared trademark or trade name, with each franchisee paying the franchisor for the right to do business under that name, and operating under a specified, controlled business method or format, and in return receiving significant initial and continuing services and support from the franchisor. “

When you enter into a franchise agreement, you are entering into a type of partnership. The franchisee provides the local marketing, promotion, and management for the unit(s), while the franchisor provides the support, marketing programs, predefined products and services, extensive training on how to operate the business, technology and infrastructure, and on-going research and development to keep your franchise concept fresh and in tune with the market demands.

Leo has years of experience helping people find the right franchise for them. And they are both franchisees, so their expertise is first-hand. They can work with individuals anywhere in the United States, and in fact the world. They have a large portfolio – over 200 - of franchises and business opportunities that include a wide variety of business models, investment levels, and industries.

Livin’ The Dream has hosted representatives from many franchising opportunities. Their radio interviews have been preserved, and are available at Franchise Interviews. Listen to those who have been on Livin’ The Dream, and have described their opportunity, the availability of territory, and the typical characteristics of a franchisee in their system. 

If you are interested in more information about any of the options listed, contact Leo Wisniewski.